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Founder of Super Genius Society a positively rebellious brand that encourages creative and critical thinking Aranzazu Bellamy sitting in front of a sand dune wearing a white t-shirt and sunglasses

Hi and Welcome to Super Genius

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Welcome to Super Genius Society!

Hi, I'm Aranzazu, a mother of two amazing kids, P and B, who inspire everything I do (and definitely keep me on my toes!). I was born in Mexico, travelled to London to study art, and eventually moved to New York for grad school in architecture. Then moved again, this time to Miami, where we're currently based. In all those places, through all my experiences, and finally through my adventures in parenting, one thing became clear to me: we don’t need permission to learn, to create, to grow or to challenge things as they are.

You’re probably here because, like me, you’ve got questions. Big ones, little ones, and some in-between ones. What if learning wasn't something we just endured but something we enjoyed? What if it wasn’t about passing tests or ticking boxes, but an act of liberation.

And that's exactly what Super Genius Society is about—taking back the joy of learning, art, and culture. It’s a movement for everyone who believes education isn’t about memorizing facts, but understanding the world. It is about curiosity, play, and seeing the world in new ways.

Why I Started Super Genius Society

Here’s the deal: The arts have historically been a powerful tool for challenging the status quo, inspiring empathy, and sparking wild ideas. So why are they always the first to get, demoted, belittled or even cut?! We’re here to change that. The manifesto is simple: Learning is an empowering act of joyful rebellion.

As a parent, I see firsthand how important it is to nurture the curiosity of our young philomaths (another word for lifelong learners).

The seeds of Super Genius Society were planted while watching my kids explore the world (and further influenced of course by Wile E. Coyote's PERFECT business cards). In all seriousness, P and B's endless questions made me realize how much we as adults have to unlearn, relearn, and repair ourselves really. It’s okay to not have all the answers, it is more than ok to make mistakes, things are not right or wrong necessarily. Because, is anything truly a dichotomy? Actually, not knowing all the answers is half the fun! P and B have helped me see the power of curiosity again, and that’s what I want for all of us—to approach life with wonder, whimsy, and a bit of irreverence.

And here’s the thing: the humanities aren’t just “nice to have” bonus— they’re key to understanding what it means to be human.

What We’re Doing

Lets radically change how we think of, and engage with, the very thought of learning. And, if we’re going to do this, lets make it fun and do it in style—it starts with a deck of cards that teaches music history through the ages, or another which explores banned authors and their works, it could be the playful guides on critical thinking or Philomathy, along with a few other surprises along the way. 

We’re creating tools that inspire curiosity and creativity—these will invite us to dive into art, philosophy, and more. Whether you’re a parent like me, a lifelong learner, or someone who simply loves a bit of creative mischief, you’ll find a home here.

Why are we doing what we do? Because we don’t need permission to learn. We don’t need some grand authority figure telling us what’s worthy of our attention. We can build our own paths, choose our own adventures, and discover that learning is truly an act of freedom and liberation.

Our Mission

The future doesn’t necessarily belong to the people who follow the rules. It's time we start celebrating the thinkers, the makers, and the creative misfits. Through the arts, we nurture the courage to question, to challenge, to explore, and to grow and hopefully the ability to transform reality into a more equitable and thoughtful one. 

Let’s make learning the wild, wondrous, and wickedly fun adventure it was always meant to be.

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